A plan to increase a share of energy production gained from renewable sources has been proclaimed and ratified in most of the European countries. The usage of so called clean energy has become a global challenge that raises big controversies on a local and regional level though. Wind turbines turned out to be the most controversial phenomenon for both the scientific and public community. The aim of the paper is not to discuss options of localization of wind turbines and their potential impacts on the landscape and environment on a base of any „obejctive“ criterions and protection limits but to analyze and evaluate this phenomenon from the point of view of subjective perception of social actors (residents and visitors) of concerned localities.