The area of historical region of Gemer is significant with presence of traditional agricultural landscape, and constitutes proper conditions for active country tourism and folk art exhibition coupled with creative tourism and products of traditional kitchen. Strong potential have numerous cultural relicts, protected natural areas and sites inscribed on UNESCO World Heritage List. Numerous monuments of the Gothic Route enhance the potential of religious tourism, karst relief and remnants of mining activity provide appropriate conditions for a geotourism and mining tourism. The aim of this study is to show the possibility of preserving agricultural landscape diversity thorough less-known but more attractive forms of tourism in the context of integrated rural tourism.