Research of landscape potential carried out on all hierarchic levels is an important requirement for the rational land use. Research focused on the assessment of the potential and prognosis of territorial development of land under intensive farming. The assessment is based on landscape-ecological research combined with the sociological survey and analysis of development documents. Landscape-ecological research concentrated on the analysis of socio-economic phenomena, confl icts of interest and specifi ed landscape-ecological problems. Sociological survey was accomplished by means of questionnaires. Results were compared to development documents and summarised into conclusions concerning the perspectives of development of the given territory in future. Research was pursued on local level in Nová Vieska village.