Comparative monitoring of regional periodicals and their content analysis were done with the aim to identify media the image of relationship between nature protection and socioeconomic development of municipalities in three selected Landscape protected areas – Šumava, Křivoklátsko and Třeboňsko. Within the analysis, the attention was primarily paid to conflicts between administration of protected areas and municipalities, or to examples of their good cooperation. Based on result gained, we can state that Třeboňsko and Křivoklátsko proved to be areas without critical tensions, while in Šumava Mts. there are many circumstances that prevent reaching of consensus between both sides. However, the recent newspaper articles reflect the fact that situation is getting better in the Šumava Mts. as well – the tension seems to vanish; municipalities and nature protection bodies manifest a still growing willingness to get started to communicate with each other. The analysis was conducted within the project Participative management of protected areas – key to minimize conflicts between biodiversity protection and socioeconomic development of local municipalities. Outputs are expected to be used, as one of information sources, in formulating of communication strategy for administrations of the three particular Landscape protected areas.