The nuclear power plant of Temelín can be considered as a feature having caused substantial change in rural landscape of South Bohemia. The paper focuses on a collective interpretation of this change, more specifically it discusses attitudes of local people to the nuclear power plant, as they have varied during the ten-year period 1993-2003. Based on the data from two sociological surveys, it is possible to state that in general local community adapted itself to some extent to a given situation. The fear from nuclear power plant that dominated in 1993 has been transformed into the feeling of subconscious disquiet in 2003, triggered by „visual aggressiveness“ of its cooling towers. At present, the above mentioned aggressiveness has been moderated by two factors. The power plant has gradually began to be perceived as a „normal“ part of South Bohemia landscape.